PAF

PAF is the Royal Mail's Postcode Address File. The Postcode Address File (PAF) is the UK's definitive database of addresses and postcodes, consisting of 28.2 million addresses. Royal Mail created and maintains PAF (Postcode Address File ) to facilitate the efficient delivery of mail to every UK letter box. PAF (Postcode Address File) is used to sort mail into logical sequences for delivery.

Address management software which references PAF (Postcode Address File) ensures that addresses are captured more accurately. Referencing PAF (Postcode Address File) enables address management software to capture addresses more quickly than if there were captured manually. Checking mailing lists against PAF (postcode address file) helps to reduce errors in data and results in cost savings with regard to storing and retrieving information, accurately targeting mailing pieces, and marinating brand credibility. A search can be made against PAF with a partial postcode or address.

PAF is deployed by marketers to generate or reference mailing lists, to profile and segment, and to verify existing information.

GB Group's National Register references PAF and multiple other databases to provide information on more than 45 million adults.

To find out more about GB Groups data files - Contact Us online, or call 0845 838 1000