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Suppression Database

A suppression database product is one that businesses can use to cut down on unnecessary mailings to customers. The suppression database information is derived from a number of different places. Suppression database information can come from a number of sources including Royal Mail redirected mail data. Suppression database information tells the business that the customer is no longer at that address. Suppression database information also covers customers that have died and should be removed from the database.

The benefits of using a suppression database product are extensive. The suppression database can save a lot of money as it cuts down on unnecessary mailing costs of marketing campaigns. The suppression database information also means that customers are only contacted who want to be contacted. Suppression database ensures those customers who have signed up to the MPS (Mailing Preference Service) will not be contacted with marketing activity. Contacting customers who have signed up to the MPS can have a negative impact on the business image. The mailing preference service is probably the main suppression database consideration for companies - 3.3 million individuals have now signed up to it and it's a figure that is growing at a very fast rate of 70,000 per month. To ignore that kind of suppression database information could be perceived as unprofessional and do harm to the business' reputation. There are also suppression database considerations involving the data protection act and compliance with legislation.

GB Group