Travel & Leisure
The largest databases in UK businesses are found in this sector (10 million records on average), which has been strongly influenced by increased disposable income, greater choice and more affordable pricing. This increase in customer numbers has led to companies holding more data on more individuals, but in many cases not using it to their best advantage. However this trend is now being reversed, with many of the key companies in this sector focusing on the maintenance of their data for ongoing communication campaigns.
GB Group works with many leading companies in this sector allowing them to improve customer acquisition, decrease their customer service charges, increase customer retention rates, communicate more effectively with targeted customer groups, and reduce mailing costs through improved data accuracy. Example application areas include customer reservation, booking and ticket fraud prevention.
Some of GB Group's products that are tailored for this sector are:
GB Accelerator Names
GB Headstart
GB Accelerator e-Trace
Lapse Prediction
Digital Communication