Retail
Today's consumers have many choices as to how they shop:
- stores;
- internet;
- mail order;
- TV shopping.
The growth in choice of shopping channels has made it even more necessary for retailers to optimise use of customer data for managing customer relationships.
GB Group has a range of products tailored specifically for the retail industry covering all stages of a customer journey including acquisition, verification, targeting and retention.
GB Group currently works with many retailers in achieving data accuracy and maintaining their customer data quality; generating lists of prospects, and through closely working with the retailer, identifying tailored data enhancements to be used in improved targeting and messaging.
Card-not-present and delivery fraud are two of the main issues today’s retailers are struggling with. Our electronic identity verification can help to combat fraud within the sector without impacting the customer experience. To find out more how ID3 applications can help to reduce card-not-present fraud and increase customer sign-ups please click here.
GB Group products tailored for this sector are
4C-UK Pre-HomeMovers data
Multi-channel Communication
URU
ID3 Check
GB Headstart
GB Wisdom for retail