By offering all our identity verification tools you need to and without the need for a cumbersome paperchase.
But identifying a customer in order to meet compliance requirements or to drive down fraud is just one step on the road to a long and profitable relationship. Once you know who your customer is, you can build on this by monitoring transactions and buying behaviour to provide an accurate and single customer view of exactly how this customer should be treated to develop a long and profitable relationship. So when it comes to planning new marketing initiatives or campaigns, you can identify exactly which customers will be the most likely to respond to which campaign. Our database analysis and modelling products will enable you also to monitor card transactions, patterns of spend and general behaviour to make sure you know if - and when - it is appropriate to offer an increased credit limit, or upgrade to a premier card service.
And if things do go wrong and your new customer starts to default on payments or, worse, disappears leaving a large debt, GB’s state-of-the-art tracing tools can help you to identify the new location of your customer and reclaim the lost income.