Single customer view
All GB products and services are based on the fundamental principle "The better the single customer (and prospect) view, the higher the chances of success."
To build a profitable customer relationship, organisations need a single customer or prospect view that works across all channels and touchpoints. This can be achieved by integrating information gathered from every stage of the customer lifecycle – from enquiry or requests for further information, through to initial and subsequent purchases and responses to campaigns, and even financial and billing information.
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