Multi-Channel Communication

Mobile and e-mail marketing are today's fastest growing commmunication media. With new media channels such as email, SMS and voice messaging, CRM has become a rapidly evolving, two way dialogue between customer and advertiser. 

One of GB's new solution is U4C, which is an automated contact strategy that will deliver a bespoke communication route map for each individual customer, based on a thorough understanding of individual identity. This allows you to respond to time sensitive opportunities which are currently unexploited – identified as “perishable opportunities.” To view a web demo of GB's U4C please click here.

Summary

In the space of just a few years, digital technology has changed the landscape of direct marketing beyond all recognition. With new media channels such as email, SMS and voice messaging, CRM has become a rapidly evolving, two way dialogue between customer and advertiser – with each interaction adding yet more to the customer knowledge bank.

GB Group's sophisticated digital service tools (email marketing and mobile marketing) enables organisations to collect new market and customer data quickly and accurately, test messages and make accurate and immediate decisions based on event driven consumer responses.

In addition, we can help businesses plan, create and facilitate new media campaigns via e-mail, SMS and voice channels, automatically logging and flagging each campaign on the customer database and creating a timely transactional and communications history for all customers.

Features & Benefits

  • Plan, create and facilitate new media campaigns.
  • Log all interactions including transactional and communication in one database thereby providing true Single Customer View.
  • Faster and more timely communications.
  • Highly targeted and personalised campaigns.
  • The ability to track the number of enquiries/transactions made against an email, SMS or voice campaign to improve sales forecasting.
  • The ability to measure revenue generation and Return on Investment against an email, SMS or voice campaign.
  • Immediate and accurate responses through event driven marketing.
  • Integration of online and direct mail activity – allowing clients to communicate with a customer via their preferred channel, such as phone, email, letter or SMS.