Database Management
Businesses need to maintain their customer database on a regular basis – monthly, weekly or indeed daily. GB Group has has over 10 year’s experience of building and maintaining this crucial marketing resource.
Very few people set out to build their own house. The reasons are many:
- it’s extremely complex;.
- it’s very time consuming and gets in the way of other more productive activities more suited to your skill set;
- it requires a vast array of specialist technical skills which take years to develop
- Mistakes are costly
We believe this also applies to the marketing database. The case for this ‘managed database service’ approach is underlined by the need to continue maintaining the database on a regular basis – monthly, weekly or more commonly daily.
GB Group has over 10 years' experience of building and maintaining this crucial marketing resource for clients including Tesco Personal Finance, Thomas Cook and Laura Ashley.
Benefits
These companies and many others chose to work with GB Group due to factors including:
- Minimal risk
- Cost effectiveness
- Focus internal resources on ‘creative marketing’
- Quality of our approach
- Shorter lead times
- Frees up valuable internal IT resources
- Innovative approach to complex requirements
- Ability to fund marketing infrastructure from revenue budgets (no capital outlay)
By having a well maintained database you could use one of GB's new solution U4C, which is an automated contact strategy that will deliver a bespoke communication route map for each individual customer, based on a thorough understanding of individual identity. This allows you to respond to time sensitive opportunities which are currently unexploited – identified as “perishable opportunities.” To view a web demo of GB's U4C please click here.
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