Database Analysis and Modelling
Sophisticated analysis and modelling techniques can help businesses build up detailed knowledge on the relationships between prospects, customers and products and services.
Our DataInsight products and services help you build up detailed knowledge on the relationships between the various components of the marketing mix, including:
- Prospects
- Customers
- Product
- Price
- Promotions/offers
- Campaigns
- Channels
- Treatment
- Transactions
- Response
Our objective is to give you a clear understanding of these various components in three key broad areas:
- What has happened (Reporting);
- Why did it happen (Analysis & Segmentation);
- What is likely to happen next (Modelling & Forecasting).
This invaluable insight gives you the best possible chance of achieving the desired outcomes for your activities.
Over the last 7 years we have delivered a wide range of projects for our clients in the areas of:
- Prospect profiling
- Customer acquisition
- Retention
- Value based segmentation
- Revenue and profit optimisation
Features and benefits of our DataInsight Proposition:
- Project based analysis work, offering ‘one-off’ solutions to individual issues, providing a cost effective alternative to costly in house resources;
- Strategic segmentation and modelling services give clients optimal contact strategies based on widespread experience across multiple sectors;
- Marketers get access to the data through our Alterian based analysis software.
By having this invaluable insight you will be able to use one of GB's new solution U4C, which is an automated contact strategy that will deliver a bespoke communication route map for each individual customer, based on a thorough understanding of individual identity. This allows you to respond to time sensitive opportunities which are currently unexploited – identified as “perishable opportunities.” To view a web demo of GB's U4C please click here.
View the products for Database Analysis and Modelling