Data Care
Our Data Care services, using a wealth of independent information sources, help clients like Marie Curie to cleanse, maintain and enhance their customers' data, ensuring it is accurate and current.
Customer details change frequently. For example:
- Approximately 1.3 million people move home every year
- The UK Telephone Number Database (an extract from BT OSIS) is typically updated between 30,000 and 70,000 times, 6 days per week
- There are an estimated 4,500 changes made to the Royal Mail’s Postal Address File (PAF) every day
- Over 13 million people (1 in 4 adults) in the UK have registered with the Telephone Preference Service to avoid receiving telephone marketing calls
A marketing database is key to any organisation’s contact strategy and its future growth. As such its accuracy is paramount. Our data cleaning services have all been developed to ensure that the accuracy of your database can be maintained however quickly your market is changing.
View the products for Data Care