What we do

GB’s U4C solution sits at the heart of an automated contact strategy that will deliver a bespoke communication route map for each individual customer, based on a thorough understanding of individual identity. This allows you to respond to time sensitive opportunities which are currently unexploited – identified as “perishable opportunities”.

Perishable opportunities are effectively high-value sales windows, which are currently lost due to the business’ inability to predict – and react quickly enough to customer buying signals or behaviour.

U4C identifies and responds to these opportunities automatically, making it simple for you to manage campaigns throughout the entire customer lifecycle.  It also allows you to focus your time on strategic projects, safe in the knowledge that U4C is effectively managing your direct marketing communications.

Combined with a management reporting suite that gives an instant view of the performance of any individual campaign, U4C enables changes to be made even as the campaign is rolling out to maximise every opportunity.

In a nutshell, U4C helps you to interact automatically with customers, or prospects, at the points when they’re most likely to be responsive to you - and gives you have an instant view of performance.

Why not view one of the demos below for a detailed presentation on how U4C can support an automated contact strategy in sectors such as travel & leisure, financial services or retail. Many of the methods and principles shown here can equally be applied to your business. Simply select one of the sector demos below to view a short video clip:

Travel & Leisure
Retail
Financial Services