What we do

• 4C-UK (Pre-HomeMover insight)
• Age Verification
• Automated Contact Strategy
• AML Compliance
• Customer profiling
• Customer Retention
• Data Care
• Database Analysis and Modelling
• Database Management
• Fraud Reduction
• Identity Verification
• Multi-Channel Communication
• Rapid Addressing
• Single Customer View
• Tracing people
• Self Exclusion

4C-UK (Pre-HomeMover insight)

GB Group’s lifestage database, 4C-UK empowers clients to proactively anticipate life changing and other events that drive consumer activity. This information can then be used to maintain and develop customer relationships. This is achieved by exclusively sourcing and providing data services based upon factual rather than modelled data.

For the first time ever and exclusive to GB Group, 4C-UK includes Pre-HomeMover insight based upon conveyancing data. GB Group are now able to provide a confidence rate of over 70% for businesses that a consumer will move home within a 10 week window.

• Proactively contact your customers before they contact the competition.
• Implement timely customer assistance programmes during a busy and stressful period.
• Cross-sell/Up-sell – provide existing and complementary services to a customer’s new address, whilst improving conversion rates due to ‘right offer, right time’ contact strategies.
• Minimise bad debt and fraud – often generated as a result of becoming disconnected from customers.

View the products for 4C-UK (Pre-HomeMover insight)

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