Retain your customer
Customer relationships are complicated. Knowing exactly what to say - and when in order to retain your customer’s business is a finely tuned balancing act. Customers stay loyal to businesses that they trust, businesses that “know them” and know how they like to be treated.
Our analysis and modelling tools can help you to maintain your database and profile customer behaviour, providing powerful insights into how a customer will transact in the future.
· When will they begin to lapse in their spending with you?
· How do you know when to up-sell, or cross-sell, additional products?
· Which channel is likely to work best for individual customers and how can you best exploit them?
By pulling all your customer data together in one single customer view, you can gain a complete insight into how often a customer transacts with you – across all available channels - and monitor this to make sure you can accurately predict any lapse in spend.
Imagine …
…. a player on your online poker site has been actively playing for months, each time, committing slightly higher stakes.
With GB’s lapse prediction model for online gaming operators, you can overlay common traits of player behaviour to understand when – if at all – this player is likely to stop playing with you soon. Not only that, but GB’s SCV analysis can also detect if this customer has more than one account with you and hence may actually fall into your “high roller” customer category, qualifying for premium client services offers.
Suddenly a customer who appeared to be a low earning, regular punter is actually a very valuable – and profitable – player who should not, on any account, be allowed to fall into inactivity.