Identify your customer
- Identify that your customer truly is who they say they are
- Then identify which of your customers are the most appropriate for a specific offer or campaign – and how best to maximise marketing return
- Should things go wrong and your customer default on payment or otherwise “disappear”, we can also help you identify their current whereabouts with our state-of-the-art tracing tools
- And we can even re-connect you with high value customers moving to a new address
GB’s online identity verification tools give you the highest possible degree of confidence that the person you are talking to really is who they say they are – globally. By comparing the data you have been given by your new customer, including data held in documents such as a passport or utility bill, against a vast range of independent, external data sources, we can confirm to a high degree of accuracy if the given information is correct or not.
By offering all our identity verification tools in an online, secure environment that is available 24/7, we enable you to confirm customer identity when you need to and without the need for a cumbersome paperchase. Our identity verification tools help organisations in the following manner:
Age verification
Identity verification
Fraud prevention
Anti-Money Laundering compliance
But identifying a customer in order to meet compliance requirements or to drive down fraud is just one step on the road to a long and profitable relationship. Once you know who your customer is, you can build on this by monitoring transactions and buying behaviour to provide an accurate and single customer view of exactly how this customer should be treated to develop a long and profitable relationship. So when it comes to planning new marketing initiatives or campaigns, you can identify exactly which customers will be the most likely to respond to which campaign. Our database analysis and modelling products will enable you also to monitor card transactions, patterns of spend and general behaviour to make sure you know if - and when - it is appropriate to offer an increased credit limit, or upgrade to a premier card service.
And if things do go wrong and your new customer starts to default on payments or, worse, disappears leaving a large debt, GB’s state-of-the-art tracing tools can help you to identify the new location of your customer and reclaim the lost income.
Being able to identity the most profitable customers – and those that ultimately are less desirable – can also be fed back into the customer sign-up process so that you don’t end up acquiring more of the “wrong” sorts of customers.