GB’s Customer Value to REAP framework (Retention, Marketing Effectiveness, Acquisition and Penetration) uses proven CRM and Marketing techniques to identify new revenue generating opportunities.
The cornerstones of the REAP approach are the establishment of a true Single Customer View and the company wide buy-in to a value-based approach to CRM rather than volume based.
1. Measure individual customer value more accurately using a value based approach to marketing
Which means that…
…you gain higher marketing ROI through more focused customer management and marketing strategies aligned to your customer’s value ratings
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2. The process follows a step-by-step approach
Which means that…
…you get the information broken down into more manageable portions, which allows you to extract more profit potential from it
3. REAP focuses on your key business drivers
Which means that…
…you link the theory of CRM best practice to the reality of your day to day business strategy
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To speak to a member of the GB team please call 0845 838 1000, email marketing@gb.co.uk or fill in our online enquiry form.