GB’s Customer Value to REAP framework (Retention, Marketing Effectiveness, Acquisition and Penetration) uses proven CRM and Marketing techniques to identify new revenue generating opportunities.
The cornerstones of the REAP approach are the establishment of a true Single Customer View and the company wide buy-in to a value-based approach to CRM rather than volume based.
1. Measure individual customer value more accurately using a value based approach to marketing
Which means that…
…you gain higher marketing ROI through more focused customer management and marketing strategies aligned to your customer’s value ratings
To speak to a member of the GB team please call 0845 838 1000, email email@example.com or fill in our online enquiry form.