To find out more about the products in the DataCare range please click here.
GB’s DataCare is a complete service developed to analyse your database to deliver customer insights including data cleansing, enhancement and enrichment processes. GB is data independent which means we can offer the best advice about the leading industry data sources and how to optimise these files to get the best return on your investment.
What GB’s DataCare service offers:
1. Cleansing of your existing data to ensure the accuracy of your customer data is maintained.
Which means that…
…you can help to reduce costs and obtain higher conversion rates as you ensure the right message gets to the right target customers
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2. Data Enhancement services help to improve the accuracy and completeness of your customer database.
Which means that…
… you can utilise the true potential of your data for retention or targeting purposes by appending additional information to your database
3. GB can enrich your data using industry leading segmentation tools to appending demographic and geodemographic variables and profile customer and prospect data.
Which means that…
…you can gain a better understanding of your customer database and communicate more effectively with your target audience
4. As the chosen supplier of the Direct Marketing Association, GB only uses the industry’s leading suppression files including TPS/MPS/CTPS/FPS and BMPS.
Which means that…
…you can adhere to the Data Protection Act and protect your brand and reputation by producing compliant mailings
5. GB’s Platinum Telematching service* provides additional consented numbers and our unique telephone validation* service guarantees that the number is live within a 24 hour period.
Which means that…
…you can benefit from GB matching between 10-15% more numbers than our competitors, getting the opportunity to reach more customers and a greater chance of conversion to sale.
Related products for targeting your customers
Related products for retaining your customers
Additional services
*GB's validation functions utilise proprietary technology and for clarity do not reference the UK Telephone Number Database (an extract from BT OSIS) in anyway
Click on the PDF icon below to download a DataCare overview product sheet.
DataCare overview product sheet
DataCare for Charities
DataCare for Claims Management
DataCare for Retail
To speak to a member of the GB team please call 0845 838 1000, email marketing@gb.co.uk or fill in our online enquiry form.