Ensure your organisation only contacts legitimate customers and those customers that want to be reached by using GB Group’s suite of suppression files. You can verify the validity of each and every customer record, flagging and removing those that do not comply with industry regulations.
Summary
Currently some 3.3 million households are registered on the Mailing Preference Service (MPS) and this figure is growing by more than 70,000 per month. It’s a similar story with the Telephone Preference Service with nearly 15 million individuals already registered to date.
Contacting prospects registered with such services can do real harm to an organisations reputation and brand through negative press and a decrease in consumer trust.
GB Group’s comprehensive range of suppression files ensures clean, effective data which references multiple sources including:
- UK Preference Service
- National Change of Address (NCOA)
- Mortality Files
- National Suppression File (NSF)
- Universal Suppression Service (USS)
- GAS File
- Plus many more…..
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Features
- UK Preference Services – individuals who have requested not to receive any unsolicited sales/marketing telephone calls (Telephone Preference Service (TPS), Corporate Telephone Preference Service (CPTS) and mailings (Mailing Preference Service (MPS)
- National Change of Address (NCOA) – flag those customers who have registered with the Royal Mail to have their post redirected to an alternative property (GB Group can also supply you with the forwarding address).
- Mortality files – match against details of individuals who are deceased and should be removed from your database. Sources are Bereavement Register, Mortascreen and other optional MPS screening data sets.
- Goneaway Screening – Goneaway files identify people who have moved home. Files are updated on a quarterly basis from a variety of sources. Matching data against these files helps ensure you do not send mailings to people no resident at an address.
- Xpression – using a combination of NCOA, goneaways and Electoral Roll to create a comprehensive database of individuals who have moved.
- Universal Suppression Service (USS) – derived from multiple goneaway sources, including Royal Mail redirection data, third party notifications and goneaways contributed by other organisations.
- GAS File – a comprehensive goneaway file containing data collated from both private and public domain sources, where contributing companies have a transactional relationship with their customers, and from public Local Authority data.
- disConnect – provides the very latest in customer suppression, allowing organisations to identify those customers who are either non contactable or no longer at an address.
- reConnect – a powerful new system providing the forwarding address of customers identified as goneaway by the disConnect database.
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Benefits
- Only contact customers using appropriate means or remove customer records from your database to increase response rates
- Ensure compliance with legislation and industry rules set out in the Data Protection Act
- Resources and money are not wasted by mailing people who are no longer at an address
- Protect and enhance your brand/reputation by producing compliant mailings and not contacting those customers who have requested not to be mailed.
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