reConnect is a powerful new system providing the forwarding address of customers identified as gone away by the disConnect database.
Summary
reConnect gives organisations the opportunity to re-establish contact with lapsed or lost customers.
At a time when direct marketing legislation (
TPS/MPS/CTPS/FPS/BMPS growth/diminishing electorate) is impacting on mailing volumes and the quality of new prospects, it is paramount that organisations maintain effective relationships with their existing customers.
reConnect is a powerful new system providing the forwarding address of customers identified as gone away by the
disConnect database.
You can even opt to enhance your data by adding telephone numbers and lifestyle information.
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Features
- Trace and locate customers at their new address for your marketing purposes
- Efficient system - outstanding customer match rates
- Data fully validated against multiple data sources including the edited electoral roll.
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Benefits
- Increase response rates – utilise the fact that customers tend to be under mailed when they first move plus the fact that previous customers who are more likely to buy from you
- Reconfirm a customers new address
- Stay ahead of your competitors
- Tailor your communications to specific customers.
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