Select and build highly profiled prospect and customer lists using GB Groups exclusive National Register® database.
Summary
Over the last 17 years GB Group have developed one of the most comprehensive databases in the UK encompassing over 130 million records.
Lists of potential customers are compiled using industry leading profiling techniques, generating a unique list of prospects to satisfy a specific campaign.
GB Group offers a suite of list options designed to effectively fulfil the needs of businesses and organisations from every UK sector.
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Features
- Lifestyle data – comprehensive details about households, families and individuals
- Electoral roll – choose your selection criteria from over 48 million UK adults; including, geographic; Cameo and Acorn codes gender and head of household
- Business data – a fully comprehensive directory of UK companies, giving you valuable insight into business prospects
- Directors at home – names and addresses of directors at home. GB Group can also provide additional telephone numbers and geo-demographic details to further enhance your data.
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Benefits
- Highly profiled data sets allow campaigns to be effectively targeted to the right people, increasing conversion rates at minimum cost
- Increased response rates – accurate prospect lists to enable more effective targeting of customers
- Save on your marketing costs by effectively targeting the right people with the right offer through a comprehensive understanding of the data
- Multiple data sources - evaluation of hundreds of different criteria from multiple data sources to ensure accurate, targeted selection.
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