For effective customer targeting and increasing effectiveness of marketing campaigns.
Summary
Each year companies throughout the UK waste considerable amounts of money targeting customers with inappropriate communication which is not tailored to their needs, or on material that doesn’t reach the intended recipient.
Over the last 17 years GB Group has developed sophisticated solutions to these challenges. Our range of data solutions provide organisations with the opportunity to verify, append and enhance customer data allowing your communications to reach the right person with the right message.
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Features
- Address cleaning – using the comprehensive Royal Mail Postal Address File (PAF), verify and clean your customer data
- Name verification & append – using the Electoral Roll, verify and append your customer names where applicable
- Match against the UK Telephone Number Database (an extract from BT OSIS) and append a phone number to a customer record
- Data formatting – improve your data management by formatting all elements of your customer data into a single identifiable format
- Significantly enhance your database by adding additional information, including gender, date of birth, length of residence and demographic profiling
- De-duplicate against multiple elements of the name, address, postcode and telephone number, using flexible match keys to effectively combine the data
- Append records with additional lifestyle information including, occupation, income status, children, car owner plus much more.
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Benefits
- Service customers more efficiently and effectively while identifying new sales opportunities via a single customer view
- Higher response rates – accurate customer profiling to aid targeted communications
- Consistent, standard format of your database promotes efficient use and operation
- Regular database maintenance – the effectiveness of customer communications are improved as contact information is updated regularly to ensure optimum accuracy
- Reduce wasted mailing by maintaining your data so that its as up-to-date as it can be.
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