Customer details can change daily. For example:
- Approximately 1.3 million people move home every year
- There are typically between 30,000-70,000 changes made to the UK Telephone Number Database (an extract from BT OSIS) 6 days per week
- There are an estimated 4,500 changes made to the Royal Mail’s Postal Address File (PAF) every day
- Over 13 million people (1 in 4 adults) in the UK have registered with the Telephone Preference Service to avoid receiving telephone marketing calls
Our Data Care bureau, using its wealth of independent information sources helps our clients cleanse, maintain and enhance their customer’s data, ensuring its as accurate and current as it can be. It also minimises the risk of losing valuable customers and ensures clients comply with the Data Protection Act.
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