With GB’s Customer Profiling Solution, you gain valuable insight into what makes a good customer – and what doesn’t!
Our team of highly-skilled analysts can drill into your customer data to build a profile for each customer group based on their identity information. And once you know what a good customer looks like, it is much easier to find others who match their profile!
What GB’s Customer Profiling solution offers:
1. A detailed view of your customers in terms of value, geo-demographics and purchasing patterns
Which means that…
… you gain an accurate view of what a good customer ‘looks like’ – allowing you to develop sophisticated scorecards or propensity models for future targeting
… you can develop targeted, individual communications to key customer groups based on a thorough knowledge of their identity profile
To speak to a member of the GB team please call 0845 838 1000, email email@example.com or fill in our online enquiry form.