Summary | Features | Benefits

Pre-HomeMovers data – proactive indication that a customer is due to move home within a 10 week window.

Summary

An estimated 1.3 million home owners in the UK move house every year and spend in excess of £20 billion on associated household goods and services. But identifying consumers on the move is extremely difficult, if not impossible.

For the first time ever, GB Group is exclusively able to provide ‘Pre-HomeMover’ data services, providing a confidence rate of over 70% for businesses that a consumer will move home within a 10 week window.

GB Group’s Pre-HomeMovers service ties in with the launch of 4C-UK™ – the UK’s first ever ‘life stage events’ database which will provide organisations with proactive ‘alerts’ in relation to life changing events faced by their customers.

Also available are ‘4C-alerts’ – a web based solution which will automatically provide our clients with real-time and proactive database changes featured within 4C-UK™.   Find out more - GBAccelerator Online.

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Features

  • The first Pre-HomeMover data set based on legally compliant dates from the property conveyancing process.
  • Factual not modelled data featuring the most comprehensive coverage of home movers for England & Wales.
  • Updated weekly to provide up to 80,000 records each month.
  • Conveyancing data - quality in excess of 95% Royal Mail Postcode Address File accuracy.
  • Time specific – provides over 70% confidence within a 10 week notice period that an individual is about to move home.

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Benefits

  • Customer retention - proactively contact your customers before they consider contacting your competitors.
  • Proactive customer care - implement timely assistance programmes during a busy period or key lifestage event for customers.
  • Cross-sell/up-sell - provide existing and complimentary services to a customer’s new address, whilst improving conversion rates due to ‘right offer, right time’.
  • Minimise bad debt & fraud - often generated as a result of becoming disconnected from customers.
  • Maintain an accurate customer database - minimise ‘gone-away’ suppression costs and proactively manage customer change of address information.

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