With 4C-UK as part of your identity management portfolio, you get a proactive indication that an existing customer is due to move home as soon as they have applied for their Home Information Packs (HIPs).
Exclusive to GB, our 4C-UK Pre-HomeMover service provides a highly accurate dataset of consumers intending to move home within 3 months. What GB’s 4C-UK data service offers:
1. The first Pre-HomeMover dataset based on legally compliant dates obtained from the property conveyancing process
Which means that…
… you gain accurate insight into customer identity behaviour at one of the most significant times for customer churn – before it happens!
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2. An accurate, factual view of properties going through the conveyancing process in England and Wales
Which means that…
… you can develop targeted, individual communications to key customers to support them through the process
3. Updated weekly with the very latest data from the conveyancing process.
Which means that…
… you are never more than 7 days away from your next opportunity to retain an existing customer. Or to avoid a good customer slipping into the “bad debt” category, simply because you lose touch
4. Highest available match rates against Royal Mail PAF files - providing over 70% confidence that an individual is about to move home
Which means that…
… you will significantly reduce the costs associated with updating your customer database - minimise ‘gone-away’ suppression costs and undelivered mail by proactively managing change of address information
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To speak to a member of the GB team please call 0845 838 1000, email marketing@gb.co.uk or fill in our online enquiry form.