Identity

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Identity | Address | Data Management | Database Marketing | Tracing

Identity is made up of three types:

1. Biographical Identity - age, name, characteristics that are defined at the beginning of life.
2. Attributed Identity - details that one acquires through out the course of life, education, nationality, etc.
3. Biometric Identity - genetic characteristics of ones identity that are unchangeable such as fingerprints, DNA signature, etc.

An identity is a combination of details that defines each individual's uniqueness of character. In present times, identity can be made up of an individual's personal details such as name, age or address. Details of an identity are frequently documentated in important personal papers such as passports or driving licences. Identity numbers have useful applications where confidentiality is key, for instance accessing bank accounts.

GB Group is the UK's leading electronic identity management supplier and is expanding internationally. We enable organisations to work responsibly and safely with regards to identity verification, especially in sensitive areas that have a high regulatory framework. It is important to maintain high standards for ID and age verification checks, due to the rising instances of money laundering, ID theft and terrorism.

Address

Different forms of address can present different challenges; the fields of postal address, fax number or email all have their own unique characteristics. Each type of address is a combination of components that identify the location, in order to send any information accurately.

It is useful for companies to capture addresses in order to keep in touch. Once an address has been collected it is important to communicate, to build relationships that are mutually beneficial to both parties.

GB Accelerator is an award winning address management software utilised by many large household name brands to improve the efficiency of address registration.

Data Management

Data management is crucial for all businesses that wish to remain in contact with customers. Data management begins with ensuring the accurate capture of data, then managing the data regularly to maintain the quality of that data. In most instances data management entails the management of a database of some kind. Data management is important to businesses so as to ensure that data is managed to optimise the efficient use of time and resources to better know their customer. GB has over 10 years experience in data management, servicing a number of clients with regular maintenance of their data management needs.

Database Marketing

Although many people are disinclined to be the target of intrusive database marketing because it can lead to increasing amounts of junk mail, database marketing has become sophisticated enough to target the specific individual needs of each recipient. Companies are now able to tailor their database marketing to ensure that particular tastes are catered for and any information sent is highly relevant.

GB has been active in the database marketing field for over 10 years, servicing a number of clients with regular maintenance of their entire database marketing needs.

Tracing

GB Group's tracing solutions, are used widely in the debt recovery and tracing arena, in order to facilitate the fast identification of current or historical name and address data. It is also able to trace the most current telephone and business data. As personal debt has risen in the UK over the last few years, the tracing business has grown into a large industry, tracking people or businesses to specific locations. Tracing people can be necessary in this day and age, because people today move and change their telephone and mobile phone numbers more than any other time in the past.

GB Group