Sitemap | Site managed by Dolphin
Identity | Address | Data Management | Database Marketing | Tracing
Database Management System | Data services UK | Data capture | Data enhancement | Data quality
Data Quality
It is important for any and every organisation to have good data quality, especially data relating to customers. If customer records are of a poor data quality then it is worthless to everyone. There are many different ways of ensuring good data quality. It is good practice to employ a specialist to look after data quality, ensuring that the data is up to date and meaningful, supporting business processes. Once that is done, the data quality can be enhanced to drive new business growth.
Data Quality refers to the quality of data. Data is of high quality "if it fits for any intended uses in operations, decision making and planning". An effective data quality strategy can help better understand a business environment, allowing the maximization of profitability and the reduction of costs.
An outside 3rd party supplier can help to look after data quality. This is a popular option, as many companies don't have the expertise to manage their data quality. Looking after data quality can require technological expertise, so data quality maintenance and enhancement is a niche area.
Once a company has improved their data quality, marketing collateral can be sent out confidently, ensuring that due to the data quality, the right people are being reached. This is the true benefit of data quality as it stops companies from wasting money. Campaigns that are targeted because of good data quality have a far better success rate. Hence good data qualities means more profit and reduced spend. Data quality really is an essential business tool. Every company should assess their data quality and make continuous improvements.
GB's Data Care is a specialist provider of data quality assessment, data profiling and data maintenance products. Companies are beginning to understand the importance of high quality customer data and ensuring address data quality is of a high standard. Once accurate address data is in place, companies can begin to make significant in-roads into using their improved databases and helping to deliver cost-savings from their customer contact activity.