Data Capture

Data Capture often refers to the capture of customer data. After customers' data is captured, the facts can then be analysed for many purposes. Data capture is important for knowing your customer, so any information that is captured should be accurate. Data capture is also vital in the call centre industry, where the end result is only as good as the data collected.

The products of data capture can allow organisations to significantly improve their customer acquisition process. With data capture applications; it is possible to respond quickly to any changing market conditions that a business may experience.

With inaccurate data costing UK businesses millions of pounds every year, it's becoming ever more important to capture, verify and retrieve accurate customer data across all customer touch points, from call centre, to website, through to point of sale.

Ensuring that data capture is done through a post address lookup and then a postal address verification conducted at the point of data entry, is a highly effective way to improve address data quality.

GB's award winning GBAccelerator™ provides organizations with the most accurate and up to date customer contact data available for data capture. The product provides accurate data capture across all points of initial customer contact, whether it be by telephone, email or mail.

The GBAccelerator™ software allows for rapid and accurate data capture for all database applications.

GB Group