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Customer Profiling

There are broadly two types of customer profiling; the first type of customer profiling is demographic, relating to the characteristics of a customer e.g. age, where they live, nationality, etc.. The demographic customer profiling might include the customer's needs and wants.

The second type of customer profiling would be behavioural characteristics of the customer. For example customer profiling data could include if a customer prefers shopping once a week, or more frequently, payment options, etc.

Why do organizations profile customers? Primarily, customer profiling is important for marketing purposes. The more accurate the information obtained about potential customers, and the more detailed the customer profiling, the better and more targeted marketing strategies can be. In this way, customer profiling is good for future business. Customer profiling helps to predict who will be the best customers in the future. Customer profiling can also be used for direct advertising. For example, customer profiling will inform which time slot to have a TV advertisement shown, to reach more customers. Customer profiling could help find the ideal location for new business ventures.

There are a number of ways to collect data for customer profiling. Questionnaires are often the most prevalent method to obtainn information for customer profiling. GB enables organizations with customer profiling and performing in depth marketing analysis.

As markets become increasingly more competitive, companies of differing sizes are presented with ever-larger amounts of data from millions of transactions every day.

GB's DataSolutions products can help organisations turn that raw customer data into manageable, accessible information that will help you better understand your customers and develop more profitable relationships with them.

GB Group