Identity | Address | Data Management | Database Marketing | Tracing

Address Capture

Having inaccurate data can cost businesses dearly so having a good address capture system is a must. If the right address capture transaction is performed at the beginning of the process then the address capture data can then be relied on to be consistent across the business. Managing to address capture accurately then means that whether the customer comes through the call centre or the website, the system will hold the same address capture information. Having correct address capture information is very important for customer contact. If an order goes wrong or a customer needs to be contacted for any reason, the address capture system will have saved the correct information and the customer can be contacted without difficulty. If the right information isn't on the address capture system then the business is at risk of looking unprofessional as it could result in giving a bad service to the customer.

There are a wide range of business benefits related to having an accurate address capture system. For a start, having a good address capture system means being able to contact customers by mail and telephone to promote services and also to provide good customer service. Also the address capture system can improve the customer experience at registration as the address capture can be designed to be very quick and simple, reducing the time it takes for a customer to become registered on the address capture database. Customers want a quick process and a fast address capture system means that important details such as name, telephone number, postal address and email can be taken quickly and assimilated into the address capture system for future use. Rapid, accurate address capture is an excellent benefit for both the customer and the business.

GB Group