As more of our clients employ us to improve their identity management processes, we’ve found some new life in one of our old product offers

GB was one of the first companies to bring to market  address lookup software, based on the UK postcode file.  This was a relatively simple offer: marketing departments understood that accurate addressing was vital to reduce mailing costs and improve customer service, and companies like GB could deliver the data in an efficient way and also keep it (relatively) up to date

The move to electronic commerce and new marketing channels has changed the rules here. Whilst the postal address is still important, marketers have understood that email and SMS communications, if highly personalised, make more sense economically and are appreciated by many consumers. GB had already moved its address management product online, as it allowed clients to receive real time updates of new data, and it also made integration into their own IT systems quicker. It’s been a relatively simple step from there to also provide capture and validation of other key identity information that is critical to business processes - email, telephone and mobile numbers or customer preference data.

GB’s historical expertise in address management has therefore been extended to the complete customer registration process. This is really the start of the Identity Management journey: getting customer information right at the initial point of contact, whether via the web, call centre, or retail site, really is best practise. GB can help ensure that our customers can respond to their customers’ preferences and ensure that all the data you capture, is accurate, current and valuable.

After all, why not start your customers' journey with the right map!